Articles
List of Articles
7 Online Techniques to Improve Offline Events
11/16/2011
Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the streets makes it easier for marketers to directly connect their brands with their prospects and customers...read more
Facebook Does it Again!
11/04/2011
What was once known as a "sales professional" is fast becoming "required to be" a marketing professional. And for those of you who are ready to evolve, you can thank the social media revolution for that!
Facebook's new metrics and advanced advertising functionality means a number of important things for marketers. Think of the many ways you can utilize Facebook's new 'People Talking About This' feature.